In Europe, he's a god — more famous even than Tiger Woods here in the U.S. And no wonder, as Finland's Kimi Räikkönen extended Ferrari's racing dominance by winning the 2007 Formula One World Driver's Championship with a stunning victory in the Brazilian Grand Prix — the season's final race — by a single point over bitter rivals Lewis Hamilton and Fernando Alonso of McLaren Racing! Räikkönen also led the Ferrari team to its 15th World Constructor's Championship. Not surprisingly, he's the highest paid driver in the world, with a base annual salary from Ferrari alone of well over $50 million U.S.! So Kimi can wear any sunglasses he chooses. And he's chosen TAG Heuer. Here's why. TAG Heuer Heritage —
Founded in 1860, TAG Heuer is one of Europe's oldest manufacturers of luxury Swiss timepieces and men's accessories. Among its major coups was the 2004 introduction of the brilliant Monaco V4 Automatique timepiece, with an intricate and powerful movement inspired by high-revving automobile racing motors. TAG Heuer's new luxury eyewear is hand-fabricated in France (not the Far East), and is no less thoroughly designed and engineered than its finest watches — and no less exceptionally finished. The Zenith —
Räikkönen's preferred performance eyewear while not on the track, the Zenith features extreme lightweight design and a rimless, one-piece lens of Polyamide that will never crack. Soft, ergonomic nose pads adjust infinitely to your face for a secure fit. Light, flexible, and superbly strong titanium temples automatically adjust to your head; composite-rubber wrapped for outstanding hold and comfort. Both the brown and grey lens variants, whether gradient or not, filter 100% of UV A, B and C for optimum sun protection for your eyes.
I had the distinct pleasure of meeting Räikkönen this Spring at the Bahrain Grand Prix, where, along with other Ferrari collectors, we were the honored guests of the Crown Prince in his spectacular trackside tower. And in fact, these are the Tag Heuer's Kimi wore, both in the pits, and at the lavish preview party (in Bahrain, the constant glare from sand and sun makes sunglasses a constant necessity!)